Ideas and content from units across campus are essential to our work guiding UW–Madison’s communication strategy. Get your message out by working directly with University Communications or creating materials that adhere to UW–Madison’s brand standards.
New to marketing or communications positions on campus? Start with our Welcome Kit, and please contact us if you have questions.
Working with University Communications
University Communications photography staff provide important tips, as well as links to the campus photo library and policy related to the creation and use of photographs.
This guide from University Communications staff offers tips on producing a video for campus use, including links to resources and other helpful information. New: University Communications is now offering a live event streaming service.
Journalist in Residence Programs
UW–Madison’s Journalist in Residence programs offer top journalists an opportunity to share their expertise, engage with the campus community, and collaborate with university scholars.
Submitting News and Story Ideas
We welcome campus submissions for distribution via University Communications' high-visibility online products. These publications reach general and specialized audiences that include campus communities, the news media and other audiences.
Are you a subject matter expert, or do you work with experts? Get listed in our Experts Database. Journalists use the database to find UW–Madison faculty and staff who can comment on breaking news, ongoing developments and trends in their areas of expertise.
Research News Guidelines
Research news and feature stories are a window to Wisconsin’s world-class portfolio of scholarship. Our research communications team has developed these guidelines to help your story succeed in an increasingly dynamic and competitive environment.
Policies and Guidelines
Compiled by the office of University Relations, this list of policies and guidelines covers key topics relevant to communicating on campus, from accessibility to drone photography to trademark usage.
This comprehensive guide provides a wide range of tools and best practices, from UW–Madison's brand rationale and positioning statement to illustrations, templates and technical guidance.
Social Media Guide
Social media provides a wealth of opportunity to promote the UW–Madison brand—as well as a myriad of challenges.
Approved statements for publication
Got boilerplate? University Relations has the latest approved verbiage for copyright statements, equal opportunity and affirmative action statements, as well as UW–Madison’s mission statement.
Editorial Style Guide
The Editorial Style Guide provides a handy reference for points of style specific to UW–Madison, as well as a recommended list of inclusive terms.
Inclusive Communications Guide
Practicing inclusive communications and marketing helps UW–Madison create a more welcoming, safe and productive campus where all students, staff, faculty and visitors feel they belong.
Communities of Practice
Communities of practice are groups where members of UW–Madison staff with professional interest in communications and marketing can share ideas, timely information and best practices with colleagues across campus.
UW–Madison faculty, staff and current students can download photographs taken by University Communications staff for campus-related communications uses.
Holding an event? Here's a guide to promoting your event on and off campus.
Related: University Communications is piloting a live event streaming service.
Resources for New UW–Madison Employees
Are you new to UW–Madison or to a marketing and communications role on campus? Start with our Welcome Kit.