Ideas and content from units across campus are essential to our work guiding UW–Madison’s communication strategy. Get your message out by working directly with University Communications or creating materials that adhere to UW–Madison’s brand standards.
New to marketing or communications positions on campus? Start with our Welcome Kit, and please contact us if you have questions.
Working with University Communications
Photography Guide
University Communications photography staff provide important tips, as well as links to the campus photo library and policy related to the creation and use of photographs.
Videography Guide
This guide from University Communications staff offers tips on producing a video for campus use, including links to resources and other helpful information.
Journalist in Residence Programs
UW–Madison’s Journalist in Residence programs offer top journalists an opportunity to share their expertise, engage with the campus community, and collaborate with university scholars.
Submitting News and Story Ideas
We welcome campus submissions for distribution via University Communications' high-visibility online products. These publications reach general and specialized audiences that include campus communities, the news media and other audiences.
Experts Database
Are you a subject matter expert, or do you work with experts? Journalists use our Experts Database to find UW–Madison faculty and staff who can comment on breaking news, ongoing developments and trends in their areas of expertise.
Research News Guidelines
Research news and feature stories are a window to Wisconsin’s world-class portfolio of scholarship. Our research communications team has developed these guidelines to help your story succeed in an increasingly dynamic and competitive environment.
Policies and Guidelines
Compiled by the office of University Relations, this list of policies and guidelines covers key topics relevant to communicating on campus, from accessibility to drone photography to trademark usage.
Branding Toolkit
Branding Toolkit
This comprehensive guide provides a wide range of tools and best practices, from UW–Madison's brand rationale and positioning statement to illustrations, templates and technical guidance.
Photo Library
UW–Madison faculty, staff and current students can download photographs taken by University Communications staff for campus-related communications uses.
Editorial Style Guide
The Editorial Style Guide provides a handy reference for points of style specific to UW–Madison, as well as a recommended list of inclusive terms.
Events Toolkit
Holding an event? Here's how you can spread the word both on and off campus.
Inclusive Communications Guide
Practicing inclusive communications and marketing helps UW–Madison create a more welcoming, safe and productive campus where all students, staff, faculty and visitors feel they belong.
Social Media Guide
Social media provides a wealth of opportunity to promote the UW–Madison brand—as well as a myriad of challenges.
Resources for New UW–Madison Employees
Are you new to UW–Madison or to a marketing and communications role on campus? Start with our Welcome Kit.