Videography Guide

If you are producing a video for campus use, remember that brand guidelines related to logo use for print and web also apply to the broadcast medium.

University Marketing has developed UW-branded video intro and outro files for use by our campus partners. It is especially important that you do not crop, compress, or alter the graphics in any way before saving; doing so will distort the graphic when you import it into your editing software.

All video produced for UW communication and educational purposes should include the following:

  • One of the branded video elements
  • Copyright information (© 2023 Board of Regents of the University of Wisconsin System)
  • A production credit (e.g. Produced by University Communications)
  • Closed captioning

All video and audio produced by UW–Madison should be closed captioned. Read DoIt’s guide to making videos accessible, which includes information on service providers holding contracts with the university for captioning and transcription.

PBS Wisconsin can provide captioning services, depending upon available staffing and work schedules; contact PBS Wisconsin’s Laurie Gorman for more information at 608-263-4106.

Other transcription resources:

If you are unable to provide closed captioning, you must provide other alternative access to communication, such as a transcript. Please refer to the UW–Madison web accessibility policy.

For more information on video requirements, contact Peter Kleppin.

Live event streaming service

University Communications is piloting a live event streaming service to broadcast your campus events live to an unlimited number of viewers, no matter where they are. Find out more.

Broadcast studio for television interviews

Our on-site broadcast studio in 1149 Grainger Hall — located just north of the entrance on Brooks Street — makes it convenient for media outlets to conduct live or taped interviews with some of the world’s leading experts at UW–Madison. Fiber optic and satellite capabilities allow your station live or taped interviews for your news broadcast, anytime, anywhere.

The studio is fully equipped with broadcast lighting and a designated robotic camera that is operated remotely from VideoLink’s broadcast center. The camera has pan/tilt capabilities, providing the flexibility of a one-on-one interview, or even an interview with two experts.

To arrange a studio interview with a faculty expert, please contact Peter Kleppin of University Communications at, 608-262-8292 or 608-262-3571.


Unmanned aircraft systems, or drones, are popular tools for producing photo and video. Drone use on campus, including for campus visual media creation, is restricted and must be in accordance with the university UAS Policy. Contact Peter Kleppin for more information at, 608-262-8292 or 608-262-3571.


For campus uses, DoIT provides free access to useful software, such as the Adobe suite of programs, that can help you organize, edit and share your visual media. Relevant programs include Photoshop, Lightroom and Premiere.