Welcome Kit
New to your role as a communicator on campus? This Welcome Kit is a great place to get started.
Brand and Visual Identity Guide
Find tools, resources and best practices for working with the UW–Madison brand.
Communicator Groups
There are several communities of interest for campus staff involved in the communications area. Share ideas, information and best practices with colleagues who have similar responsibilities.
Editorial Style Guide
The Editorial Style Guide provides a handy reference for points of style specific to UW–Madison, as well as a recommended list of inclusive terms.
Events Toolkit
University Communications has created a toolkit to help our partners across campus promote their events — big and small — to the university community and beyond.
Inclusive Communications Guide
Practicing inclusive communications and marketing helps UW–Madison create a more welcoming, safe, and productive campus where all students, staff, faculty, and visitors feel they belong. Refer to this guide when developing communications for your school, college or unit.
Journalist in Residence Programs
UW–Madison’s Journalist in Residence programs offer top journalists an opportunity to share their expertise, engage with the campus community, and collaborate with university scholars.
Land Acknowledgement Guidance
Live Event Streaming
University Communications is piloting a live streaming service for campus events.
Logos and Templates
Download UW logos, templates and branded items.
Photography Guide and Photo Library
Guidelines on the use of University Communications photographs and how to use our library of more than 15,000 high-resolution photos with caption context and credits available for campus units to download.
Policies and Guidelines
Have a question about how you can communicate on campus? This list of links to policies and guidelines covers key topics from accessibility to drone photography to trademark usage.
Research News Toolkit
This toolkit provides guidelines on creating effective news stories about university research.
Social Media Guide
This guide provides tips and best practices for managing university social media accounts.
University Communications Staff
University Communications staff can answer questions and help you share stories from your corner of campus. Unsure who to contact? Send us an email and we’ll find the right fit.
University Marketing
Start a project, find graphic design and web development support and more.
Vendor Partners
A variety of approved, qualified vendors are available to assist campus units with marketing and communications services when their needs cannot be fulfilled internally.
Videography Guide
Find guidelines for producing videos that meet branding and accessibility best practices.