Schedule

Tuesday, June 11

3-5 p.m.

Registration and Check-in

Union South and Wisconsin Union Hotel (Map)

1308 W. Dayton St., Madison WI

Campus tours depart at 3 p.m. and 4 p.m.

5 p.m.

Camp Randall Stadium Tour and Cocktail Reception

1440 Monroe St., Madison, WI (Map)

7 p.m.

Opening Dinner

• Vince Sweeney, Vice Chancellor for University Relations, University of Wisconsin–Madison

Union South

Wednesday, June 12

7:30–8:30 a.m.

Continental Breakfast

Union South

8:30–9:30 a.m.

Share the Wonderful: From Cooperation to Collaboration to Integration

Mary DeNiro, Wisconsin Alumni Association

Alisa Robertson, UW Foundation

Tricia Dickinson, UW­–Madison

• How do three separate nonprofit organizations create and execute a critical new model for annual fund campaigns with little time or money? By integrating communications and communicators. Learn how the University of Wisconsin Foundation, the Wisconsin Alumni Association and University Communications & Marketing raised more than $10 million dollars in 8 weeks, and what we learned in the process (hint: the telefund is not dead.)

9:30–10:30 a.m.

Content Marketing and Community Engagement

John Lucas, UW–Madison

• Learn how UW–Madison develops and markets content with the help of our campus community. We’ll focus on three of our most notable and content-rich projects: #UWRightNow, Commencement (#uwgrad), and TheWeekly/InsideUW.

10:30 a.m.

Break

10:45–11:45 a.m.

From Cats to Catfish: Lessons in Crisis Communications

Dennis Brown, University of Notre Dame

John Lucas, UW–Madison

• Despite our best preparation, crises happen. How can you get in front of an issue and develop a response strategy while dealing with the 24/7 news cycle and the huge role of social media? Hear how two vastly different campuses dealt with two vastly different crises: a “catfish” issue at the University of Notre Dame, and an animal research issue at UW–Madison.

10:45 a.m.–1:45 p.m.

Creative Services Working Group Meeting

Members of the former Big Ten Publications group will convene to discuss relevant issues in the creative services.

11:45–12:45 p.m.

Lunch and Business Meeting

Union South

12:45–1:45 p.m.

Global Communication

Laura Lessnau and Bill Foreman, University of Michigan

Jim Peck and Lisa Mulcrone, Michigan State University

• When you have a global audience, how do you communicate to them in ways that are relevant? And when the work of your campus occurs around the world, how do you share those stories with a U.S.-based audience in a meaningful way?

1:45–2:45 p.m.

Big Brand on Board

Susan Holloway, Michigan State University

Tricia Dickinson, UW–Madison

• How do you manage, direct and leverage institutional brands and campaigns? In this session, we’ll take a look at some case studies from Big Ten universities that have large campaigns in place, and hear what works and what doesn’t.

2:45 p.m.

Break

3-4 p.m.

Faculty Communicators – Substance and Style

Mark Johnson, UW–Madison Center for Dairy Research

• Your faculty members are perhaps your strongest allies in creating and disseminating original content. See how Wisconsin faculty members share the gospel of dairy, but manage to weave in important facts about our land-grant outreach mission, our work with students, and the role the university plays in the state. Plus, free samples!

4:30–6 p.m.

Rooftop Reception

Pyle Center

702 Langdon St., Madison WI

• Enjoy a beautiful summer sunset on the shores of Lake Mendota with libations and Wisconsin cuisine.

6 p.m.

Dinner Among Friends

• One of the best things about Madison is its abundance of fantastic restaurants. Whether you’re in the mood for a burger and fried cheese curds, a farm-to-table locally sourced meal, or inventive international cuisine, there’s something for every palate. We’ll provide recommendations and guides to a few of our favorite places, or you can select your own option. If you’re not in the mood for a big dinner, we encourage you to walk next door to our famed Wisconsin Union Terrace and enjoy a beverage or some Babcock Hall Dairy ice cream while you watch the sun set.

Thursday June 13

7:30–8:30 a.m.

Continental Breakfast

Union South

8:30–9:30 a.m.

Thinking Video: Inside and Outside the Institutional Box

Peter Kleppin, UW–Madison

Jim Peck, Michigan State University

• From Harlem Shake to Harvey’s Perls of Knowledge, you can’t escape the prominent role of video in communications. How do you create and distribute compelling, entertaining content that supports institutional goals? How do you leverage the serendipitous student videos that might crop up? And how do you navigate the terrible (intentional or unintentional) videos out there?

9:30–10:30 a.m.

From the Outside Looking in: An Agency Perspective on Higher Ed

Dave Florin, Hiebing

• What can we learn from creative agencies? Dave Florin, president of Madison, Wisconsin-based integrated marketing and advertising agency Hiebing, will tell us what he’s learned from his years in the trenches working with higher education clients.

10:30 a.m.

Break

10:45-11:45 a.m.

Advances, Pilots and Best Practices

• All of us are dealing with rapidly changing communications environments on our campuses. From adapting to new leadership, to piloting new systems or processes for news and content management, to trying to answer the metrics question, all of us are looking for solutions. In this panel discussion, we’ll talk about news portals, campus maps, tracking, rollouts and content management systems in use at our various campuses.

12–1 p.m.

Closing Lunch

The University Club (Map)

803 State St., Madison WI