COVID-19 Social Media Toolkit

As the COVID-19 pandemic continues to impact our campus and communities, we encourage you to stay connected to your audiences and keep them informed and engaged. To help, we’ve compiled graphics and sample posts. The toolkit includes a range of messaging, including health guidance, encouragement of #SaferAtHome social distancing.


Safer at Home Order from Governor Evers:

Sample Tweets/Posts

  • Staying home and social distancing increases your chances of staying healthy, keeps others healthy and prevents the healthcare system from becoming overwhelmed.
  • Our best defense against #COVID19 is our collective action. The more we limit physical contact with others, the less we spread illness and the better our healthcare system will be able to treat those who are sick.
  • By staying at home, you’re not “doing nothing” — you’re keeping yourself and others safe. Help flatten the curve by following these simple steps:
  • “Staying at home” means living alone or with your family/roommates — *not* inviting different people over every day. You can remain physically distant and socially connected by hanging out online.
  • Physical distance makes us stronger. Play your part to help #StopTheSpread and stay at home.
  • Together we can make a difference to #StopTheSpread and fight #COVID19:

Stay home whenever possible, especially if you are sick.

Practice #SocialDistancing by keeping six feet between people and avoiding direct physical contact.

Wash your hands frequently and thoroughly.


Sample Tweets/Posts

  • There is currently no vaccine to prevent COVID-19. The best way to prevent illness is to avoid being exposed to this virus and spreading it to others. Here are some tips on how to do that:
  • Help stop the spread of #COVID19:

Stay at home.

Practice social distancing.

Wash your hands for 20 seconds frequently & thoroughly.

Cover your coughs & sneezes with a tissue or into your elbow.

  • If you feel sick, @UHSMadison has tips to care for yourself as you continue to self-quarantine:

Stay home and isolate until you are symptom-free for 72 hours AND

7 days have elapsed since your first symptoms

Many more tips here:

  • If you are in contact with other people for any reason, assume that you’ve been exposed to #COVID19.

Monitor for symptoms like fever, cough, shortness of breath and sore throat.

Isolate yourself from all others immediately if you develop symptoms.

  • Monitor for symptoms of fever, cough and difficulty breathing. If your symptoms change, call your primary care provider. Students in Madison can call @UHSMadison at 608-265-5600. It’s important to call ahead before going to a clinic, urgent care or emergency room.


Sample Tweets/Posts

  • #COVID19 is not specific to an ethnicity or race — disease does not discriminate. We need everyone’s support during this challenging time to treat each other with respect and kindness.
  • You can interrupt stigma by sharing accurate information. Stay informed through reputable, trusted sources like @CDCgov, @DHSWI, @PublicHealthMDC, @UWHealth and @UHSMadison.
  • As the #COVID19 pandemic evolves, we understand stress levels are high. We’re here for you, #Badgers.

#SocialDistancing can save lives. Think of others, not just yourself. Prevention tips:

Be smart ❤️ Be kind ❤️ Be well