Our portfolio: Integrated Communications Initiative

Image of four publications designed with the new ‘wave’ identity.

One of the goals of the Integrated Communications Initiative led by University Communications is to create a cohesive graphic identity for prospective students publications. Working closely with core campus units, University Communications developed a new three-year design series launched for the fall 2009 recruiting cycle. What’s extraordinary about Wisconsin—tradition, excellence, and innovation—is conveyed through multiple images, prominent use of the UW logo and a clear, crisp design.