Logo and graphic identity guidelines Other UW-Madison Logos

Some of the most popular UW-Madison logos are shown below. All marks and logos are trademark-protected and may not be altered. All commercial uses (manufactured items, such as clothing, mugs, etc.) must be approved by the UW-Madison Office of Trademark Licensing and purchased from an officially licensed vendor. Please contact Trademark Licensing (265-1152) or view the Graphic Identity Manual (pdf) for more information and guidelines on UW-Madison athletic logos.

Bocky logoBucky Badger
The Bucky Badger figure was developed for use as an athletic team mascot. Although the Bucky image engenders strong feelings about UW-Madison and is used around campus in a variety of "spirit" materials, it is a sports symbol and thus unsuitable for academic or institutional publications. See the Graphic Identity Manual (PDF) for more information and guidelines on UW-Madison athletic logos.
University SealThe University Seal
The traditional "Numen Lumen" seal has represented the University of Wisconsin-Madison throughout much of its history. Its purpose is to designate formal documents and certificates, such as diplomas, and should not appear in place of the new logo on business cards, memo pads, letterhead or other printed materials.
Motion WMotion W
The Motion W was designed as a football helmet logo in 1990. Since then the logo has been adopted by other UW sports. Like Bucky Badger, the Motion W is primarily a sports symbol and should not be used for academic or institutional publications. See the Graphic Identity Manual (pdf) for more information and guidelines on UW-Madison athletic logos.
Bascom iconBascom Hall Icon
The Bascom Hall icon was developed to denote public information about the university, including visitor information and official news from Bascom Hall. This icon may be used on maps and signs to identify official visitor information places on campus. For other uses, please contact University Communications.
Old wordmarkDiscontinued Marks and Logos
Many former marks and logos are still in use by campus departments. Departments are encouraged to use existing supplies of office forms and then switch to current formats. The former wordmark used from 1990 through 2001 is no longer available for use.